10 key management lessons from Rupert Murdoch

 1. Go with the Flow.

Only the pragmatic survive in the corporate war-zone. Rupert Murdoch is the ultimate chameleon.

2. Goodbye Mr Nice Guy.

Nice guys finish second. In the world of Rupert Murdoch, ruthlessness is expected; weakness leads to corporate Siberia.

 3. Place Your Bets.

Rupert Murdoch is a gambler. He thrives on risks and the bigger the stakes the bigger the buzz and the bigger the payout.

4. Lead from the Front.

Murdoch is News Corporation. Forget ideas about empowerment. Flim-flam. Get on and lead.

 5. King of the Nitty Gritty.

Murdoch knows his business inside out. News Corp execs sleep uneasy. A 3 am call from Murdoch checking on the figures is not unusual.

 6. DNA Marketing.

Rupert Murdoch has marketing in his DNA. For him, the hard sell is an instinct, an automatic impulse.

 7. Speed Freaks.

While other corporate behemoths take an age to make a decision, entrepreneurial Murdoch is usually first to the phone to clinch the deal. News Corp is a dynamic organization—despite its size.

 8. Think Tomorrow Today.

If you want to succeed in the future, you need to think of tomorrow today. Murdoch bets on the future and keeps his nerve as it unfolds.

 9. Ambition Never Dies.

Born 11 March 1931, Murdoch works like a man possessed. He always wants more. 

10. Drive the Company.

Don’t move and you will die. Keeping on moving is the route to corporate success.

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