D.Y.R. – Do your Research (so you make it hard to fail)
H.C.M. – Hungry Crowd with Money (irrational)
H.T. – Hot Topic (or NICHE)
T.P. – Transformational Product (or service)
T.E. – Test Everything (then roll it out)
C.S.M.S. – Comprehensive Sales and Marketing System (matrix)
B.T. – Build Trust (testimonials, case studies and guarantees)
B.P. – Backend Products (get paid for life)
C.R. – Constant Reinvention (iterate)
There are “3 Key Fundamentals” of a successful online and offline “INFORMATION MARKETING BUSINESS”
Key Fundamental #1 – Identify a “Cashed Up” responsive market with a HIGH INTEREST orNEED in a particular TOPIC OR EXPERTISE…
Key Fundamental #2 – Then PACKAGE INFORMATION PRODUCTS AND SERVICES that MATCH that interest or need…
Key Fundamental #3 – And then DEVISE WAYS TO MARKET, SELL AND DELIVER thosePRODUCTS and or SERVICES PROFITABLY
Apart from the fact that online training is the future of business… here are 13 IMPORTANT ADVANTAGES you get by being in the Information Marketing Business
IMPORTANT ADVANTAGE #1 – Demand is huge… over 93% of searches on the internet are for information!
IMPORTANT ADVANTAGE #2 – Replaces manual labour by MULTIPLYING AND LEVERAGING what you know (not 1 on 1 selling) – do the work once and get paid over and over
IMPORTANT ADVANTAGE #3 – Buyers of products and services will BUY MORE (if you do it right you are unable to keep up with demand)
IMPORTANT ADVANTAGE #4 – Little or NO amount of interaction with buyers is possible if desired
IMPORTANT ADVANTAGE #5 – Unlike traditional businesses HUGE TURNOVER AND PROFITS requires only a small quantity of staff
IMPORTANT ADVANTAGE #6 – HUGE PROFIT MARGINS! People will pay anything to solve a problem yet CD’s, DVD’s, paper and ink are cheap to produce and if they are delivered online there is literally zero cost in delivery.
IMPORTANT ADVANTAGE #7 – VERY LITTLE STOCKHOLDING required. In fact I have run a multi-million dollar business for a decade or more with about $10,000 in stock. (print on demand)
IMPORTANT ADVANTAGE #8 – There is not a business on earth that compete with the LOW START-UP COSTS and MASSIVE UPSIDE POTENTIAL there is in the Information and Education Marketing Business
IMPORTANT ADVANTAGE #9 – Provides YOU with ULTIMATE CREDIBILITY where you are
treated like a king and obeyed like a heart surgeon because you switch from seller to educator
IMPORTANT ADVANTAGE #10 – You can LIVE AND WORK ANYWHERE YOU LIKE IN THE WORLD! I doubt there is any other business that affords you the pleasure of working and living anywhere you like in the world
IMPORTANT ADVANTAGE #11 – You can set up your business on HANDS FREE AUTOPILOT! You can enjoy cash flow 24 hours a day even on public holidays and while you sleep
IMPORTANT ADVANTAGE #12 – It’s arguably the ONLY GENUINE RECESSION-PROOF BUSINESS.
There will always be an incredible demand for information from an insatiable market place
IMPORTANT ADVANTAGE #13 – CASHOUT FOR A MASSIVE PAYDAY! Unlike most businesses in the new economy, a successful Information Business is incredibly easy to sell for massive dollars
There you have it, 13 IMPORTANT ADVANAGES why the Information Marketing Business is the ULTIMATE LIFESTYLE BUSINESS to be in.
And the good news is the Information Marketing Business works equally well in good times and bad
Hard to put up a valid argument against the Information Marketing Business being the best business on the planet.
What you may not know is I have recently returned from a private invitation event held in the USA by marketing and sales genius Dan Kennedy.
During Q&A, Dan was asked this question…
“What would you do if you went broke”?
Not so surprisingly, his answer was similar to mine.
The good news for you is I paid a fortune to hear his answer (among other things of course) and the best news is I’m going to reveal it to you for FREE right here right now.
Here is his answer to what he would do if he went broke…
#1 Who can I reach that I can help #2 Then get a list of the likely people I can help #3 Write a sales letter to them (today this could be online, offline or both) #4 Use that sales letter to secure a sales opportunity #5 Put them in a room and sell to them one to many #6 Use the money gained to repeat and escalate the profit
What Dan is actually describing there and I will go into greater detail at a later date, is the best business I know of on the planet…
An “INFORMATION EDUCATION BUSINESS”.
Dan is a real offline guy but nothing would stop you from doing the delivery online via webinars for example and membership sites.
Better still, incorporate online and offline in your model.
If you do not like this, you could always learn to make money on the Forex or Indices or the Share Market using options or speculating
I am a human being like you. I did not ask to be born, and I did not ask to suffer, and I did not ask to die.
However, I have discovered the truth about why people are born, why they suffer and why they die.
I had an experience where God spoke to me and called me His Prodigal Son and Jesus Christ appeared before me. Since that time I have had an abiding assurance and joy within my being that I am a SAVED MAN.
Jesus is returning soon. You need to read the book that is available FREE at The Ten Commandments Were Designed For You To Enjoy And Possess Life.