As we look around at the Police State being built across the world, combined with enhanced mind control techniques, it is easy to draw direct parallels with books like 1984 and Brave New World. It's almost as if these books formed a clear blueprint for anyone seeking control over large populations.
With the quickening pace of technological advancement it is no surprise to see "ideas" become reality quicker than ever before. Philip K. Dick explored the concept of pre-crime in his short story "The Minority Report" in 1956, but it wasn't until Steven Spielberg offered it on the big screen as Minority Report in 2002 that the audience got a true look at a potential day-to-day existence under corporate and government data management and control.
We are now at the point where "Minority Report" is being used as a sound description of current technological applications, even in mainstream news, which means that the future is actually the present.
Individual pieces of news often get lost or forgotten rather easily in today's fast-paced news cycle, so let's look at an aggregate of 10 mainstream news items that offer a comprehensive picture of where we are and where we are likely to be headed both from a government surveillance standpoint, as well as targeted advertising.
1. They're watching ... Japanese electronics company NEC develops 'Minority Report' style billboard, The Telegraph, 3/10/2010: "Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses built in cameras to instantly identify a shopper’s age and gender as they walk past. The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic."
2. Microsoft Kinect Learns to Read Hand Gestures, Minority Report-Style Interface Now Possible, IEEE Spectrum, 3/10/2013:
3. The Long Eye of the Law: So Who's Ready for a 'Minority Report'-Style Future? Motherboard, 3/20/2013: On Monday, Japanese tech developers Fujitsu announced they had created . . . a bit of technology that can measure a person’s pulse using a camera or a computer webcam, just by analyzing that person’s face . . . It’s Minority Report-style technology, to be sure—another in a burgeoning list of tech-driven ways police could prevent crimes before they happen."
*Also see New York's Domain Awareness System helped along by Microsoft.
4. Minority Report moves step closer as Lord Sugar launches face recognition adverts, The Telegraph, 7/9/2013: "The media company has launched OptimEyes, which will be used in more than 6,000 of its screens to target over 50m people in the UK, Germany, Poland, Switzerland, UAE, Oman, Kenya, Angola and South Africa. However, the majority of the screens, some 3,561, are in the UK in doctors' surgeries, hospitals, convenience stores, petrol forecourts, Halifax banks, airports and train stations . . . The product comes less than a week after Sky Deutschland revealed it has developed technology to transfer adverts from train windows directly and silently into commuters' heads.
5. Brain scans of inmates could lead to 'Minority Report' style ability to predict if they will re-offend, The Daily Mail, 7/15/2013: "Groundbreaking new research could allow scientists to predict if prisoners will re-offend - potentially condemning those convicted of serious crimes to a lifetime behind bars . . . It could also be used to the benefit of society in using brain imaging in deciding parole."
6. Gesture Through News Minority Report-Style With New York Times' Leap Motion App, Fast Company, 7/18/2013: Rather than having to flick through headlines on a touch-screen device or scroll through articles using a mouse -- how antiquated! -- the company's new app allows readers to navigate through stories by motioning their hands in mid-air, with Leap Motion sensors interpreting the signals . . . The New York Times has also suggested it will give the company an opportunity to implement new advertising capabilities 'that [will] allow brands to connect with readers using motion-controlled ad units.'"
7. Minority Report finally becomes a reality: new hi-tech video wall will let law enforcement agencies sift through data with a wave of their hand, The Daily Mail, 7/23/2013: "The hi-tech computer system behind the film Minority Report - where Tom Cruise speeds through video on a large screen using only hand gestures - is making its way into the real world. American computer experts have revealed the software has become a reality - and they hope to sell it to law enforcement agencies around the world. The interface developed by scientist John Underkoffler has been commercialized by the Los Angeles firm Oblong Industries as a way to sift through massive amounts of video and other data."
*Also see this report on Big Data and pre-crime software.
8. Control Google Earth with Minority Report-style gestures, via Leap Motion, TNooz, 8/5/2013:
9. Minority Report-style Advertising Coming to NYC, 247Sports, 8/8/2013: "Recycling bins data mine your smartphone when you are in proximity to tailor ads when you walk by the screen and stuff. Already in London, looking to expand to NYC and other World cities soon."
10. Google Submits Patent For Minority Report Style Eye Tracking Device, Prison Planet, 8/15/2013: "The patent filing describes a “head mounted device”, for example hi-tech glasses, that would have the ability to track eye movement, effectively monitoring reactions to external stimuli, including changes in emotion." From The Verge: "Google could be betting that advertisers will pay to know whether consumers are actually looking at their billboards, magazine spreads, and online ads."
From the patent application, which was filed in May 2011:
Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media. Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes.
The ways that we are tracked, traced, and data based are increasing every day. Some of it is arriving without our agreement and is being utilized by private corporations and governments without our explicit approval, as the recent revelations of data spying have exposed. If we have learned one thing it is that information is knowledge and knowledge is power. The power of data collection in the hands of those who wish to exert more control is not likely to halt. And all indications show that it is not enough to have logged and charted where we have been; the surveillance state wants to know where we are going.
Our Orwellian world is beginning to look nostalgic compared to what is in production. Neuroscientists in 2010 stated that they know you better than you know yourself. Meanwhile, it is being estimated that computers know to a 93% accuracy where you will be, before you make your first move. The recent major global funding of neuroscience and narrative control indicates that the final target is the human brain and every thought that resides there.
However, we ought to be aware that much of our data is willingly being given via social media and the gadgets we choose to buy. As technology continues to march forward at an exponential rate, we might do well to consider how much of this we are comfortable buying into. And if we must, should we be seeking ways to subvert the information stream?